Practice+report+by+Derek+and+Esther+and+Kaka

1. Introduction This report was requested by Mr. Gary Tsang, the Marketing Manager of F.Worthington (FW) Electronics. The report is a response to uns atisfied performance of the company’s MP3 players in the market. The main aim of the report is to find out the causes of the unsa tisfied performance, and to recommend ways to improve the situation in order to increase the market share for the company. The report data are collected by conducting a survey to the users and compare the specifications of relative product in the market in October 2009.

2. Finding 2.1 design The findings indicate that the percentage of users who satisfy the design of Keysound MP3 is double of that of FW MP3. This is because Keysound MP3 provides seven colors of buyers to choose while FW MP3 only has two colors to choose.

2.2 Headphone quality The percentage of users who satisfy the headphone quality is also double of that of FW MP3. The reason for this may be the FW MP3 are made in Chinese while Keysound uses Japanese made headphones.

2.3 Functions The percentages of users who satisfy the function of Keysound MP3 are 10 % more than that of FW MP3. However, the function of both Keysound MP3 and FW MP3 are not very satisfied by the users. it shows that many people tend to buy a mobile phone with the function of an MP3 player, rather than buy the MP3 and mobile phone separately.

3. Conclusion The findings clearly indicate that the market tendency was changing very fast that part of our market share are move to some good function mobile phone product. The product design is not up to date. Moreover, the headphone quality of our MP3 should have more improved.

4. Recommendation

In order to increase our market share, we have to change our mp3 design. 4.1 We can hire graphic designer to desi gner a new outlook appearance for our mp3 in order to attract people to buy our mp3.

4.2 In order to simplified the process of transferring the music files, we have to ask the technical department to change the system of the mp3 and develop a new drag and drop system to fasten the transfer of files.

4.3 We should do several quality tests of the headphone before the mp3 is launched to the market.

4.4 As the company has entered the market for almost three years, we can make more advertisement to promote our product in order to make our product to become a trendy product.

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